PicaJet
Search Build shortlist

WoodWing Assets, Lytho, imgix, Frontify

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

WoodWing Assets

Yes

Lytho

No

imgix

No

Frontify

No

Everything else

WoodWing Assets
Lytho
imgix
Frontify
Verdict
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
No
No
Yes
No
Billed on
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Team size, product mix and configuration
Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.
Monthly active users
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
Not checked
10%
Not checked
30%
Most common complaint
Not checked
The tiers are named but cannot be compared on cost
Not checked
The MAU model favours occasional users, but there is no figure to verify that with

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.