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WoodWing Assets: DAM software reviewed

Published price

No

Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.

Deployment

Cloud, On-premise

can run on your own servers

Last verified

7 Aug 2026

on the vendor’s own pages

Buy it if

You are a publishing, agency, retail/eCommerce, manufacturing, or museum/GLAM team that wants an enterprise DAM with built-in photo/video editing, AI auto-tagging and AI-assisted search, brand portals, version control, and either fully managed cloud hosting or an on-premise/private-cloud install, and you're comfortable going through a sales quote rather than seeing prices upfront.

Do not buy it if

You need transparent, self-serve pricing to compare options without a sales call, or you need documented support for 3D assets, CAD files, facial recognition, GIS/geolocation tagging, offline access, or C2PA content credentials — none of these are mentioned anywhere on WoodWing's site.

Checkable facts

Published price No
Billed on Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Free plan No
Free trial No

Sold as

Digital asset management

Used in

Museums, libraries, archives Newsrooms and photo morgues Agencies and studios Manufacturing E-commerce and retail

Verified features

AI tagging Natural-language search Video transcoding and previews RAW and camera formats Rights and licence expiry Versioning, check-in / check-out Approval workflows External sharing portal Public API SSO and directory sync Watermarking

Compare WoodWing Assets with others

Sources

  • Pricing page lists three packages (Starter, Advanced, Ultimate) with no dollar figures shown; every tier's call to action is "Request a quote"; billing is annual. checked 2026-08-07 — WoodWing Assets Pricing page
  • Advanced tier includes Single sign-on (SSO); Ultimate tier adds metadata synchronization, front-end plugins, and iPaaS; Starter includes basic photo/video editor and prebuilt integrations. checked 2026-08-07 — WoodWing Assets Pricing page
  • WoodWing Assets can be deployed via WoodWing Cloud (managed hosting, software maintenance and security handled by WoodWing) or on-premise, running on CentOS, Windows, OSX, or AWS Linux servers, with an option to deploy in AWS as a private cloud (PaaS) setup. checked 2026-08-07 — WoodWing Assets product/technical pages
  • Assets 10 features an integrated photo and video editor (crop, color correction, video trimming/adjustment), AI auto-tagging that assigns rich metadata automatically, real-time metadata/keyword search, built-in version control, mobile share links, and one-click share/review/approve on assets. checked 2026-08-07 — WoodWing Assets 10 features page
  • Features page documents built-in watermarking ("identify the usage permissions"), rights/permission control for intellectual property, embargo dates and licensing, branded sharing portals, and an open Assets API that can push final assets to a Web CMS, e-commerce platform, or PIM system. checked 2026-08-07 — WoodWing Assets Features page
  • AI Innovations page documents AI auto-tagging ("automatically generate rich metadata for assets"), AI-generated alt text/descriptions, and context-aware AI search for faster asset retrieval. checked 2026-08-07 — WoodWing AI Innovations page
  • The DAM Workflow Assistant integration provides configurable, role-based workflows in WoodWing Assets covering task assignment, approvals, smart queries and metadata updates. checked 2026-08-07 — Workflow Assistant integration page
  • Museums/GLAM industry page describes WoodWing Assets for galleries, libraries, archives and museums: centralized organization of digitized images/video/documents, IIIF support for public/scholarly access, integrations with Adlib and Axiell Collections, AI-powered visual search of similar images, and case studies with Nederlands Openluchtmuseum and Artis. checked 2026-08-07 — Museums and Cultural Heritage industry page
  • Publishing/Newspapers page positions WoodWing Assets as the newsroom's centralized media hub ("centralized access to all media, layouts, and versions") alongside WoodWing Studio, with case studies from Der Spiegel, El Comercio and Impresa. checked 2026-08-07 — Newspapers / Publishing industry page
  • Agencies industry page describes WoodWing Assets with full version control and metadata tagging, cloud-based (WoodWing Cloud) deployment, and a case study with marketing agency APS Group connecting their DAM to improve workflows. checked 2026-08-07 — Agencies industry page
  • Retail & eCommerce industry page states WoodWing connects with PIM systems, planning tools, cloud storage (AWS S3) and image-processing tools (Pixometry); features centralized digital file management, version history, permissions, and case studies with S-Group, Detail Result Group and Hoogvliet. checked 2026-08-07 — Retail & eCommerce industry page
  • Manufacturing industry page mentions WoodWing Assets for managing scattered product assets (blueprints, datasheets, marketing imagery) to keep catalogs and digital channels consistent. checked 2026-08-07 — Manufacturing industry page
  • WoodWing Assets uses a native raw processor for Canon CR3 files, confirming RAW camera format support. checked 2026-08-07 — WoodWing search result summary citing Assets Server documentation on supported file types