DAM platform profile

imgix: DAM software reviewed

Published price

Yes

Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.

Deployment

Cloud

vendor cloud

Last verified

7 Aug 2026

on the vendor’s own pages

Buy it if

You need an API/URL-parameter-driven pipeline to automatically resize, optimize, format-convert and deliver images and video at scale (responsive images, adaptive bitrate video, AI-assisted editing like background removal or generative fill), and you want published self-serve pricing starting at $25/month with a free 30-day trial.

Do not buy it if

You need a standalone system of record for assets with rights management, approval workflows, or a client-facing sharing portal — imgix's own agency and ecommerce pages describe it as working alongside an existing DAM/CMS/CDN rather than replacing one, and none of its documented pages mention approval, portal, versioning, or rights-management features. Also skip it if you need to ingest camera RAW formats (CR2/NEF/DNG/ARW are not in imgix's published supported-input-formats list).

Checkable facts

Published price Yes

Billed on Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.

Free plan No

Free trial No

Sold as

Used in

Verified features

Compare imgix with others

Sources

Published tiered pricing: Starter $25/mo (100 credits), Basic $75/mo (375 credits), Midrange $150/mo (830 credits), Growth $300/mo (1,875 credits), Growth Plus $500/mo (3,570 credits), Enterprise custom/unlimited; annual billing gives a discounted per-credit rate; 30-day free trial with 100 credits, no credit card required. checked 2026-08-07 — imgix Pricing page
Credit consumption model: Management = 2 credits/GB/month, Delivery = 1 credit/GB, Transformation = variable by feature. checked 2026-08-07 — imgix Pricing page
No on-premise, self-hosted, or hybrid deployment option is stated anywhere on the pricing, homepage, or how-it-works pages; imgix operates as a cloud API/CDN service. checked 2026-08-07 — imgix Pricing / Homepage / How It Works
imgix describes itself functionally as an on-demand service built around three APIs: Rendering API (image processing), Video API (video processing), and Management API (account/asset management) — 'help you deliver optimized images and videos to your users and manage your assets at scale.' It does not use the exact label 'media API' but this is the vendor's own functional self-description supporting a media-api classification. checked 2026-08-07 — imgix Docs — imgix Overview
Homepage positions imgix as 'the complete visual media platform,' covering automatic image/video optimization, AI transformations, and global delivery; navigation groups How It Works into AI Transformation, Asset Management, Automatic Image Optimization, Copyright and Branding, Design and Image Transformation, Global Content Delivery, Video Optimization, Monitoring Tools. checked 2026-08-07 — imgix homepage
Dedicated industry solution pages exist for eCommerce, Agencies, Media, Automotive, and Real Estate. checked 2026-08-07 — imgix Solutions page
The 'Media' solutions page specifically addresses newsrooms, user-generated content platforms and stock photography sites, citing a news-client case study ('accelerated page load time by 1 second', serving 350 million images/month). checked 2026-08-07 — imgix Solutions — Media
Agencies solution page: emphasizes automated optimization, 150+ on-the-fly editing capabilities, AI design tools (background replacement, object removal, generative fill), CMS plugin support, and states imgix 'works with existing infrastructure (DAM, CMS, CDN, development platforms)' — i.e. positions itself as complementary to, not a replacement for, a DAM. checked 2026-08-07 — imgix Solutions — Agencies
eCommerce solution page: 'A single second of latency can cost you 10% in sales'; 150+ editing capabilities including AI background removal and generative fill; case studies with Chronext, Zadig & Voltaire, Queensmith; again states it integrates with existing DAMs/CMSs/CDNs/ecommerce platforms. checked 2026-08-07 — imgix Solutions — eCommerce
AI feature set documented: background removal, object removal, super resolution (4x upscale), background replacement, generative fill, object replacement, image-to-video, text-to-image, and license-plate blurring. No AI tagging or AI search is mentioned on this page (those live under Asset Manager instead). checked 2026-08-07 — imgix — AI Transformation page
Video features: MP4 delivery with real-time transformation, adaptive streaming (HLS/DASH) generated from one URL with automatic bitrate ladder (360p–4K), up to 30 min per video, intelligent focal-point cropping, automated preview generation, image-to-video creation, and auto-generated captions in 100+ languages (WebVTT). checked 2026-08-07 — imgix — Video page
Supported input image formats: AI, APNG, AVIF, BMP, EPS, GIF, HEIC, ICO, ICNS, JPEG, JPEG2000, JPEG XL, JPEG XR, JSON, PCT, PDF, PJPEG, PNG, PNG8, PNG32, PSD, SVG, TIFF. Camera RAW formats (CR2, NEF, DNG, ARW, etc.) are not listed. Supported video input formats: AVI, H.264, MOV, MPEG-4, MP4, WMV, WEBM, plus HLS streaming. checked 2026-08-07 — imgix Docs — Supported File Formats
Watermarking is documented for both images (watermark params controlling alignment, size, alpha transparency, padding, rotation, and a tiled 'mark-tile' repeat pattern for copyright protection) and video (real-time logo overlay via URL parameter, no re-encoding, with position/size/transparency controls). checked 2026-08-07 — imgix Docs — Watermark (Rendering API / Video API)
Face detection is a documented rendering feature: fit=facearea zooms/crops to detected faces for avatar generation, with faceindex (select a specific detected face) and facepad (padding around a detected face) parameters. checked 2026-08-07 — imgix Docs — Face Detection
Asset Manager (part of the platform, available to all customers by default) lets users upload, search, organize and browse assets connected from existing cloud storage (S3/GCS/Azure), with metadata, user-defined categories/custom fields, content alerts, and color data. AI-powered tags and content alerts are Enterprise-plan-only premium features. checked 2026-08-07 — imgix — Asset Management (how-it-works) page
Asset tags are generated by AI-powered analysis and ranked by confidence score, describing image content/subject matter; tags can be manually removed. Search is keyword-based across origin path, name, description, tag, category and custom field — no semantic/visual AI search is documented. checked 2026-08-07 — imgix Docs — Metadata and Tagging (Asset Manager)
imgix offers enterprise SSO via Auth0, supporting Okta, Azure AD, Google Workspace, Ping Identity, ADFS, and custom SAML 2.0 providers, with self-service setup and optional SCIM provisioning (listed as forthcoming). checked 2026-08-07 — imgix Docs — SSO Setup
No mention of approval workflows, a client-facing sharing portal, formal rights management, or version history was found on the Asset Manager, agencies, or ecommerce pages. checked 2026-08-07 — imgix Asset Manager / Agencies / eCommerce pages