WoodWing Assets, imgix, Frontify, Brandfolder

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

WoodWing Assets

Yes

imgix

Frontify

Brandfolder

Everything else

WoodWing Assets

imgix

Frontify

Brandfolder

Verdict

An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.

An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.

A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.

A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.

Price published

Yes

Billed on

Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.

Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.

Monthly active users

Quoted per customer

Deployment

Cloud, On-premise

Cloud

Free plan

Free trial

Transparency index

Not checked

30%

Most common complaint

Not checked

The MAU model favours occasional users, but there is no figure to verify that with

Two tiers with no figure and no trial offered on the page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.