Razuna, Bynder, imgix, Frontify

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Razuna

Yes

Bynder

imgix

Frontify

Everything else

Razuna

Bynder

imgix

Frontify

Verdict

A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.

An enterprise brand-asset DAM built for controlled distribution to many consumers of assets, that needs a permanently staffed administrator and slows down on large files.

An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.

A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.

Price published

Yes

Billed on

Flat price per account by volume; the vendor states there are no per-user fees

Modular packages, quoted per customer

Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.

Monthly active users

Deployment

Cloud, On-premise

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

90%

Not checked

30%

Most common complaint

On-premise is available only in the enterprise tier, whose price is not published

No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call

Not checked

The MAU model favours occasional users, but there is no figure to verify that with

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.

Bynder No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call — ask them to answer this in writing before the trial.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.