Razuna, Brandworkz, imgix, Pimcore

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Razuna

Yes

Brandworkz

imgix

Pimcore

Yes

Everything else

Razuna

Brandworkz

imgix

Pimcore

Verdict

A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.

A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.

An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.

An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.

Price published

Yes

Billed on

Flat price per account by volume; the vendor states there are no per-user fees

Number of users and the tier selected

Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.

Annual licence per edition, not per user

Deployment

Cloud, On-premise

Cloud

On-premise, Cloud

Free plan

Yes

Free trial

Yes

Transparency index

90%

40%

Not checked

100%

Most common complaint

On-premise is available only in the enterprise tier, whose price is not published

The free tier is named while the cost of the next step is not

Not checked

It is a broader platform than a DAM — some capability has to be built rather than switched on

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.

Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.

Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.