Pics.io, WoodWing Assets, Cloudinary, Razuna

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Pics.io

WoodWing Assets

Yes

Cloudinary

Razuna

Yes

Everything else

Pics.io

WoodWing Assets

Cloudinary

Razuna

Verdict

A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.

An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.

Price published

Yes

Billed on

Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)

Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Flat price per account by volume; the vendor states there are no per-user fees

Deployment

Cloud

Cloud, On-premise

Cloud

Cloud, On-premise

Free plan

Yes

Free trial

Yes

Transparency index

Not checked

60%

90%

Most common complaint

Not checked

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

On-premise is available only in the enterprise tier, whose price is not published

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.