PhotoShelter Brands, imgix, Razuna, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

PhotoShelter Brands

imgix

Razuna

Yes

Cloudinary

Everything else

PhotoShelter Brands

imgix

Razuna

Cloudinary

Verdict

A DAM platform for brand and marketing teams, built for real-time camera-to-cloud photo and video distribution during live events.

An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.

A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

Price published

Yes

Billed on

Plan tiers differ by number of Library (admin) seats and storage (TB); unlimited invited/contributor users on every tier. No dollar figures published — all tiers show a "Get Pricing" CTA leading to a sales/demo form.

Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.

Flat price per account by volume; the vendor states there are no per-user fees

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Deployment

Cloud

Cloud, On-premise

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

Not checked

90%

60%

Most common complaint

Not checked

On-premise is available only in the enterprise tier, whose price is not published

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.