PicaJet
Search Build shortlist

PhotoShelter, Frontify, Pimcore, Razuna

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

PhotoShelter

No

Frontify

No

Pimcore

Yes

Razuna

Yes

Everything else

PhotoShelter
Frontify
Pimcore
Razuna
Verdict
A cloud portfolio and image-storage platform for individual photographers, with client galleries and built-in print/licensing sales.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.
Price published
No
No
Yes
Yes
Billed on
Quote-only. Priced per named "Library Seat" (2-5 seats depending on tier, custom for Enterprise) plus a storage allotment per tier (1TB-5TB, custom for Enterprise) and a cap on "Advanced Integrations" (0 to unlimited). Unlimited invited/contributor users and unlimited Social Content Publisher seats included on all/most tiers. Annual or monthly billing toggle shown on the pricing page, but no dollar amounts are published — all tiers show a "Get Pricing" CTA to a demo/sales call.
Monthly active users
Annual licence per edition, not per user
Flat price per account by volume; the vendor states there are no per-user fees
Deployment
Cloud
Cloud
On-premise, Cloud
Cloud, On-premise
Free plan
No
No
Yes
Yes
Free trial
No
No
No
Yes
Transparency index
Not checked
30%
100%
90%
Most common complaint
Not checked
The MAU model favours occasional users, but there is no figure to verify that with
It is a broader platform than a DAM — some capability has to be built rather than switched on
On-premise is available only in the enterprise tier, whose price is not published

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.
Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.