Verdict
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.
An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.
A self-hosted file-sync and collaboration platform some organisations stretch into asset-library duty; tagging, batch metadata editing and dynamic tag-based collections are still limited or missing.
Price published
No
Yes
Yes
Yes
Billed on
Number of users and the tier selected
Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)
Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.
Subscription per user per year, cheaper at volume
Deployment
Cloud
Cloud
Cloud
On-premise, Cloud
Free plan
Yes
No
No
Yes
Free trial
No
No
No
No
Transparency index
40%
Not checked
Not checked
80%
Most common complaint
The free tier is named while the cost of the next step is not
Not checked
Not checked
It is a file platform with DAM features rather than a DAM: asset-level metadata and rights are thinner