The $10 Billion Question: Why 70% of DAM Projects Fail—And Why Asking “Why?” Reveals a Messier Truth
The digital asset management industry has a problem. But the problem is more complicated—and more fixable—than vendors admit. Or than most analysis suggests. The Paradox Nobody Questions A mid-market e-commerce brand spent $180,000 implementing a cloud-based DAM. Eight months later, the CFO asked: “Why is nobody using this?” Teams had switched back to Google Drive. …