WoodWing Assets, Transloadit, Pics.io, Frontify

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

WoodWing Assets

Yes

Transloadit

Pics.io

Frontify

Everything else

WoodWing Assets

Transloadit

Pics.io

Frontify

Verdict

An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.

A file-processing API that handles uploading, transforming, and delivering video, audio, images, and documents, for developers who'd otherwise build that infrastructure in-house.

A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.

A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.

Price published

Yes

Billed on

Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.

GB of data processed per month (combined input + output file size); paid tiers also gate priority processing slots, collaborator seats, and max file size. Overage on the paid Startup tier billed at $1.80/GB. Enterprise tier is custom/quote-based tiered pricing with whitelabeling.

Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)

Monthly active users

Deployment

Cloud, On-premise

Cloud

Free plan

Free trial

Transparency index

Not checked

30%

Most common complaint

Not checked

The MAU model favours occasional users, but there is no figure to verify that with

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.