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WoodWing Assets, Portfolio, Cloudinary, Adobe Experience Manager Assets

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

WoodWing Assets

Yes

Portfolio

Yes

Cloudinary

No

Adobe Experience Manager Assets

Yes

Everything else

WoodWing Assets
Portfolio
Cloudinary
Adobe Experience Manager Assets
Verdict
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
Price published
No
No
Yes
No
Billed on
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Quoted per customer; the licensing model was preserved through the change of owner
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Deployment
Cloud, On-premise
On-premise
Cloud
Cloud, On-premise
Free plan
No
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
Not checked
25%
60%
Not checked
Most common complaint
Not checked
It changed hands in March 2026, so anything written before that date describes it as an Extensis product
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Portfolio It changed hands in March 2026, so anything written before that date describes it as an Extensis product — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.