PicaJet
Search Build shortlist

WoodWing Assets, NetX, CELUM, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

WoodWing Assets

Yes

NetX

Yes

CELUM

No

Cloudinary

No

Everything else

WoodWing Assets
NetX
CELUM
Cloudinary
Verdict
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
A digital asset management platform for enterprises, agencies, museums, and nonprofits, paired with in-house consulting and data-migration services.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
Price published
No
No
No
Yes
Billed on
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Not disclosed publicly. Plans are differentiated by number of admin users, storage (TB), and number of portals (e.g. Essential: 5 admin users/1TB; Signature: 20 admin users/2TB/3 portals; Premium: 50 admin users/5TB/5 portals); exact per-unit or per-tier prices are not published, visitors must request a consult.
Quoted per customer
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Deployment
Cloud, On-premise
Cloud, On-premise, Hybrid
Cloud
Cloud
Free plan
No
No
No
Yes
Free trial
No
No
No
Yes
Transparency index
Not checked
Not checked
0%
60%
Most common complaint
Not checked
Not checked
The pricing page contains neither tiers nor figures
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.