PicaJet
Search Build shortlist

WoodWing Assets, Dash, HyperCMS, Brandfolder

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

WoodWing Assets

Yes

Dash

No

HyperCMS

Yes

Brandfolder

No

Everything else

WoodWing Assets
Dash
HyperCMS
Brandfolder
Verdict
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
An open-source DAM, CMS, and PIM platform combining asset, content, and product management for mid-to-large enterprises in banking, insurance, and retail.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
Price published
No
Yes
No
No
Billed on
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Flat price per account; users are unlimited, tier set by storage and downloads
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Quoted per customer
Deployment
Cloud, On-premise
Cloud
Cloud, On-premise
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
Not checked
60%
Not checked
0%
Most common complaint
Not checked
The tier is capped by download count as well as volume, which is a less familiar unit to budget against
Not checked
Two tiers with no figure and no trial offered on the page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.
Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.