PicaJet
Search Build shortlist

WoodWing Assets, Bunny.net, Optimizely, FotoWare

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

WoodWing Assets

Yes

Bunny.net

No

Optimizely

No

FotoWare

No

Everything else

WoodWing Assets
Bunny.net
Optimizely
FotoWare
Verdict
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
A CDN and edge-computing platform bundling storage, video streaming, DNS and image optimization, aimed at developers and cost-conscious teams as an alternative to larger CDN providers.
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
A modular, metadata-heavy DAM aimed at large organisations with IT capacity to manage taxonomy, sold through quote-based pricing with on-prem and private-cloud options.
Price published
No
Yes
No
No
Billed on
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Primarily pay-as-you-go per GB of bandwidth/storage (CDN from $0.01/GB standard, volume network from $0.005/GB down to $0.002/GB; Storage from $0.01/GB standard tier, $0.02/GB edge SSD tier; Stream storage from $0.01/GB and CDN from $0.005/GB), with a $1/month account minimum. Bunny Optimizer is a flat $9.50/month per website (unlimited optimizations). No per-request fees. Enterprise-scale volume (above 2PB) requires contacting sales.
Quoted per customer
A modular model — you pay for the modules you take
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
Not checked
Not checked
0%
10%
Most common complaint
Not checked
Not checked
Not one tier and not one figure on the pricing page
The pricing page works as a lead form rather than a price list

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
FotoWare The pricing page works as a lead form rather than a price list — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.