PicaJet
Search Build shortlist

PhotoShelter Brands, OpenAsset, WoodWing Assets, Aprimo

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

PhotoShelter Brands

No

OpenAsset

No

WoodWing Assets

Yes

Aprimo

No

Everything else

PhotoShelter Brands
OpenAsset
WoodWing Assets
Aprimo
Verdict
A DAM platform for brand and marketing teams, built for real-time camera-to-cloud photo and video distribution during live events.
A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
An enterprise marketing-work-management platform with a bundled, AI-tagged DAM, for large brand organisations able to staff a multi-month rollout and a budget well past the list price.
Price published
No
No
No
No
Billed on
Plan tiers differ by number of Library (admin) seats and storage (TB); unlimited invited/contributor users on every tier. No dollar figures published — all tiers show a "Get Pricing" CTA leading to a sales/demo form.
Quoted per customer
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Chosen products and number of users
Deployment
Cloud
Cloud
Cloud, On-premise
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
Not checked
0%
Not checked
10%
Most common complaint
Not checked
A page titled pricing that contains a benefit calculator instead of prices
Not checked
A modular line-up means the total is assembled from several unknowns

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

OpenAsset A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.
Aprimo A modular line-up means the total is assembled from several unknowns — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.