PhotoShelter Brands, Air, Plytix, WoodWing Assets

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

PhotoShelter Brands

Air

Plytix

WoodWing Assets

Yes

Everything else

PhotoShelter Brands

Air

Plytix

WoodWing Assets

Verdict

A DAM platform for brand and marketing teams, built for real-time camera-to-cloud photo and video distribution during live events.

A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.

Price published

Yes

Billed on

Plan tiers differ by number of Library (admin) seats and storage (TB); unlimited invited/contributor users on every tier. No dollar figures published — all tiers show a "Get Pricing" CTA leading to a sales/demo form.

Credits; users are not billed

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.

Deployment

Cloud

Cloud, On-premise

Free plan

Yes

Free trial

Yes

Transparency index

Not checked

60%

Not checked

Most common complaint

Not checked

The free tier is described in detail while the paid tiers are named only

Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.