Verdict
A self-hosted file-sync and collaboration platform some organisations stretch into asset-library duty; tagging, batch metadata editing and dynamic tag-based collections are still limited or missing.
A free, self-hosted GPLv3 DAM used by French public-sector, cultural and broadcast institutions with in-house technical staff, now being sunset by its vendor in favor of a paid successor, Phrasea.
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
Price published
Yes
Yes
Yes
No
Billed on
Subscription per user per year, cheaper at volume
No licence fee; implementation and support services may be paid
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Deployment
On-premise, Cloud
On-premise
Cloud
Cloud, On-premise
Free plan
Yes
Yes
No
No
Free trial
No
No
No
No
Transparency index
80%
90%
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Most common complaint
It is a file platform with DAM features rather than a DAM: asset-level metadata and rights are thinner
The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026
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