PicaJet
Search Build shortlist

Lytho, WoodWing Assets, NetX, Pimcore

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Lytho

No

WoodWing Assets

Yes

NetX

Yes

Pimcore

Yes

Everything else

Lytho
WoodWing Assets
NetX
Pimcore
Verdict
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
A digital asset management platform for enterprises, agencies, museums, and nonprofits, paired with in-house consulting and data-migration services.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
Price published
No
No
No
Yes
Billed on
Team size, product mix and configuration
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Not disclosed publicly. Plans are differentiated by number of admin users, storage (TB), and number of portals (e.g. Essential: 5 admin users/1TB; Signature: 20 admin users/2TB/3 portals; Premium: 50 admin users/5TB/5 portals); exact per-unit or per-tier prices are not published, visitors must request a consult.
Annual licence per edition, not per user
Deployment
Cloud
Cloud, On-premise
Cloud, On-premise, Hybrid
On-premise, Cloud
Free plan
No
No
No
Yes
Free trial
No
No
No
No
Transparency index
10%
Not checked
Not checked
100%
Most common complaint
The tiers are named but cannot be compared on cost
Not checked
Not checked
It is a broader platform than a DAM — some capability has to be built rather than switched on

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.