Verdict
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A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
Yes
No
Yes
No
Billed on
Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Monthly active users
Deployment
Cloud
Cloud, On-premise
Cloud
Cloud
Free plan
No
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
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60%
30%
Most common complaint
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Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The MAU model favours occasional users, but there is no figure to verify that with