Verdict
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A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
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A DAM offered as both cloud and on-premise, aimed at small-to-mid teams that want fast metadata-driven search over large asset libraries and want files to stay on their own infrastructure.
Price published
No
No
Yes
No
Billed on
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Monthly active users
Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.
Annual subscription covering all features, integrations, updates and support
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud, On-premise
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
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30%
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30%
Most common complaint
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The MAU model favours occasional users, but there is no figure to verify that with
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Like the platforms it competes with, it asks for a form submission before naming a price