PicaJet
Search Build shortlist

Frontify, OpenAsset, WoodWing Assets, HyperCMS

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Frontify

No

OpenAsset

No

WoodWing Assets

Yes

HyperCMS

Yes

Everything else

Frontify
OpenAsset
WoodWing Assets
HyperCMS
Verdict
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
An open-source DAM, CMS, and PIM platform combining asset, content, and product management for mid-to-large enterprises in banking, insurance, and retail.
Price published
No
No
No
No
Billed on
Monthly active users
Quoted per customer
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Deployment
Cloud
Cloud
Cloud, On-premise
Cloud, On-premise
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
30%
0%
Not checked
Not checked
Most common complaint
The MAU model favours occasional users, but there is no figure to verify that with
A page titled pricing that contains a benefit calculator instead of prices
Not checked
Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
OpenAsset A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.