Frontify, FotoWare, Plytix, Razuna

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Frontify

FotoWare

Plytix

Razuna

Yes

Everything else

Frontify

FotoWare

Plytix

Razuna

Verdict

A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.

A modular, metadata-heavy DAM aimed at large organisations with IT capacity to manage taxonomy, sold through quote-based pricing with on-prem and private-cloud options.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.

Price published

Yes

Billed on

Monthly active users

A modular model — you pay for the modules you take

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Flat price per account by volume; the vendor states there are no per-user fees

Deployment

Cloud

Cloud, On-premise

Free plan

Yes

Free trial

Yes

Transparency index

30%

10%

Not checked

90%

Most common complaint

The MAU model favours occasional users, but there is no figure to verify that with

The pricing page works as a lead form rather than a price list

Not checked

On-premise is available only in the enterprise tier, whose price is not published

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

FotoWare The pricing page works as a lead form rather than a price list — ask them to answer this in writing before the trial.

Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.