PicaJet
Search Build shortlist

Cloudinary, Phraseanet, WoodWing Assets, Adobe Experience Manager Assets

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Cloudinary

No

Phraseanet

Yes

WoodWing Assets

Yes

Adobe Experience Manager Assets

Yes

Everything else

Cloudinary
Phraseanet
WoodWing Assets
Adobe Experience Manager Assets
Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A free, self-hosted GPLv3 DAM used by French public-sector, cultural and broadcast institutions with in-house technical staff, now being sunset by its vendor in favor of a paid successor, Phrasea.
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
Price published
Yes
Yes
No
No
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
No licence fee; implementation and support services may be paid
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Deployment
Cloud
On-premise
Cloud, On-premise
Cloud, On-premise
Free plan
Yes
Yes
No
No
Free trial
Yes
No
No
No
Transparency index
60%
90%
Not checked
Not checked
Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026
Not checked
Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Phraseanet The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026 — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.