Cloudinary, Brandworkz, 4ALLPORTAL, imgix

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Cloudinary

Brandworkz

4ALLPORTAL

Yes

imgix

Everything else

Cloudinary

Brandworkz

4ALLPORTAL

imgix

Verdict

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.

A DAM and PIM platform for mid-sized and enterprise companies with complex product data, not built for small teams.

An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.

Price published

Yes

Billed on

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Number of users and the tier selected

not disclosed — vendor states pricing is individually configured based on feature scope, integrations, hosting, and services; no per-user/per-GB/flat/credit unit is published

Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.

Deployment

Cloud

Cloud, On-premise, Hybrid

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

60%

40%

Not checked

Most common complaint

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

The free tier is named while the cost of the next step is not

Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.