PicaJet
Search Build shortlist

Cloudflare Images, WoodWing Assets, Cloudinary, Brandworkz

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Cloudflare Images

No

WoodWing Assets

Yes

Cloudinary

No

Brandworkz

No

Everything else

Cloudflare Images
WoodWing Assets
Cloudinary
Brandworkz
Verdict
A cloud service for storing, resizing, optimizing and delivering images via API and CDN, aimed at developers building web and mobile apps that handle images at scale.
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
Price published
Yes
No
Yes
No
Billed on
Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Number of users and the tier selected
Deployment
Cloud
Cloud, On-premise
Cloud
Cloud
Free plan
No
No
Yes
Yes
Free trial
No
No
Yes
No
Transparency index
Not checked
Not checked
60%
40%
Most common complaint
Not checked
Not checked
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The free tier is named while the cost of the next step is not

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.