PicaJet
Search Build shortlist

Canto, Frontify, WoodWing Assets, Orange Logic

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Canto

No

Frontify

No

WoodWing Assets

Yes

Orange Logic

No

Everything else

Canto
Frontify
WoodWing Assets
Orange Logic
Verdict
A DAM built around search and tagging for mid-market teams, with unlimited free view-only accounts but per-seat pricing for editors that only appears after a sales quote.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
A highly configurable DAM/MAM (Cortex) for museums, archives, media companies and multi-department organisations, with an admin ramp-up reviewers describe as weeks to months.
Price published
No
No
No
No
Billed on
Team size and storage volume
Monthly active users
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Quoted per customer
Deployment
Cloud
Cloud
Cloud, On-premise
Cloud
Free plan
No
No
No
No
Free trial
Yes
No
No
No
Transparency index
20%
30%
Not checked
0%
Most common complaint
The tiers are named and described but cannot be compared on cost
The MAU model favours occasional users, but there is no figure to verify that with
Not checked
No price anywhere on the site — only a demo

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Canto The tiers are named and described but cannot be compared on cost — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Orange Logic No price anywhere on the site — only a demo — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.