Verdict
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A self-hosted file-sync and collaboration platform some organisations stretch into asset-library duty; tagging, batch metadata editing and dynamic tag-based collections are still limited or missing.
Price published
No
No
No
Yes
Billed on
Number of users and the tier selected
Quoted per customer; the licensing model was preserved through the change of owner
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Subscription per user per year, cheaper at volume
Deployment
Cloud
On-premise
Cloud, On-premise
On-premise, Cloud
Free plan
Yes
No
No
Yes
Free trial
No
No
No
No
Transparency index
40%
25%
Not checked
80%
Most common complaint
The free tier is named while the cost of the next step is not
It changed hands in March 2026, so anything written before that date describes it as an Extensis product
Not checked
It is a file platform with DAM features rather than a DAM: asset-level metadata and rights are thinner