Verdict
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
A cloud service for storing, resizing, optimizing and delivering images via API and CDN, aimed at developers building web and mobile apps that handle images at scale.
An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.
A file-processing API that handles uploading, transforming, and delivering video, audio, images, and documents, for developers who'd otherwise build that infrastructure in-house.
Price published
No
Yes
Yes
Yes
Billed on
Number of users and the tier selected
Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.
Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.
GB of data processed per month (combined input + output file size); paid tiers also gate priority processing slots, collaborator seats, and max file size. Overage on the paid Startup tier billed at $1.80/GB. Enterprise tier is custom/quote-based tiered pricing with whitelabeling.
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
Yes
No
No
No
Free trial
No
No
No
No
Transparency index
40%
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Most common complaint
The free tier is named while the cost of the next step is not
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