Verdict
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
Price published
No
No
Yes
Yes
Billed on
Number of users and the tier selected
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Flat price per account by volume; the vendor states there are no per-user fees
Flat price per account; users are unlimited, tier set by storage and downloads
Deployment
Cloud
Cloud, On-premise
Cloud, On-premise
Cloud
Free plan
Yes
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
40%
Not checked
90%
60%
Most common complaint
The free tier is named while the cost of the next step is not
Not checked
On-premise is available only in the enterprise tier, whose price is not published
The tier is capped by download count as well as volume, which is a less familiar unit to budget against