PicaJet
Search Build shortlist

Brandfolder, WoodWing Assets, Pimcore, HyperCMS

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandfolder

No

WoodWing Assets

Yes

Pimcore

Yes

HyperCMS

Yes

Everything else

Brandfolder
WoodWing Assets
Pimcore
HyperCMS
Verdict
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
An enterprise digital asset management platform for newsrooms, publishers, museums, agencies, and manufacturers to organize and distribute digital assets.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
An open-source DAM, CMS, and PIM platform combining asset, content, and product management for mid-to-large enterprises in banking, insurance, and retail.
Price published
No
No
Yes
No
Billed on
Quoted per customer
Not disclosed publicly. Pricing page shows three tiers (Starter, Advanced, Ultimate) all gated behind "Request a quote", billed annually; no per-user, per-GB, or credit figures are shown, so the actual billing unit cannot be confirmed from the vendor's site.
Annual licence per edition, not per user
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Deployment
Cloud
Cloud, On-premise
On-premise, Cloud
Cloud, On-premise
Free plan
No
No
Yes
No
Free trial
No
No
No
No
Transparency index
0%
Not checked
100%
Not checked
Most common complaint
Two tiers with no figure and no trial offered on the page
Not checked
It is a broader platform than a DAM — some capability has to be built rather than switched on
Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.