Brandfolder, Wedia, Plytix, imgix

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Brandfolder

Wedia

Plytix

Yes

imgix

Yes

Everything else

Brandfolder

Wedia

Plytix

imgix

Verdict

A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.

A DAM, PIM-adjacent and brand-portal platform for large multi-brand enterprises (Michelin, Decathlon, Bayer-scale customers), quote-priced and built around a dedicated admin who configures it.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.

Price published

Yes

Billed on

Quoted per customer

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.

Deployment

Cloud

Free plan

Free trial

Transparency index

Not checked

Most common complaint

Two tiers with no figure and no trial offered on the page

Neither tiers nor ranges — only a form and a demo

Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

Wedia Neither tiers nor ranges — only a form and a demo — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.