PicaJet
Search Build shortlist

Brandfolder, PhotoShelter, Transloadit, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Brandfolder

No

PhotoShelter

No

Transloadit

Yes

Cloudinary

Yes

Everything else

Brandfolder
PhotoShelter
Transloadit
Cloudinary
Verdict
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
A cloud portfolio and image-storage platform for individual photographers, with client galleries and built-in print/licensing sales.
A file-processing API that handles uploading, transforming, and delivering video, audio, images, and documents, for developers who'd otherwise build that infrastructure in-house.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
Price published
No
No
Yes
Yes
Billed on
Quoted per customer
Quote-only. Priced per named "Library Seat" (2-5 seats depending on tier, custom for Enterprise) plus a storage allotment per tier (1TB-5TB, custom for Enterprise) and a cap on "Advanced Integrations" (0 to unlimited). Unlimited invited/contributor users and unlimited Social Content Publisher seats included on all/most tiers. Annual or monthly billing toggle shown on the pricing page, but no dollar amounts are published — all tiers show a "Get Pricing" CTA to a demo/sales call.
GB of data processed per month (combined input + output file size); paid tiers also gate priority processing slots, collaborator seats, and max file size. Overage on the paid Startup tier billed at $1.80/GB. Enterprise tier is custom/quote-based tiered pricing with whitelabeling.
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
No
Yes
Free trial
No
No
No
Yes
Transparency index
0%
Not checked
Not checked
60%
Most common complaint
Two tiers with no figure and no trial offered on the page
Not checked
Not checked
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.