PicaJet
Search Build shortlist

Brandfolder, PhotoShelter, Cloudinary, HyperCMS

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandfolder

No

PhotoShelter

No

Cloudinary

No

HyperCMS

Yes

Everything else

Brandfolder
PhotoShelter
Cloudinary
HyperCMS
Verdict
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
A cloud portfolio and image-storage platform for individual photographers, with client galleries and built-in print/licensing sales.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
An open-source DAM, CMS, and PIM platform combining asset, content, and product management for mid-to-large enterprises in banking, insurance, and retail.
Price published
No
No
Yes
No
Billed on
Quoted per customer
Quote-only. Priced per named "Library Seat" (2-5 seats depending on tier, custom for Enterprise) plus a storage allotment per tier (1TB-5TB, custom for Enterprise) and a cap on "Advanced Integrations" (0 to unlimited). Unlimited invited/contributor users and unlimited Social Content Publisher seats included on all/most tiers. Annual or monthly billing toggle shown on the pricing page, but no dollar amounts are published — all tiers show a "Get Pricing" CTA to a demo/sales call.
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Deployment
Cloud
Cloud
Cloud
Cloud, On-premise
Free plan
No
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
0%
Not checked
60%
Not checked
Most common complaint
Two tiers with no figure and no trial offered on the page
Not checked
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.