Brandfolder, Air, Akeneo, Pics.io

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandfolder

Air

Akeneo

Yes

Pics.io

Everything else

Brandfolder

Air

Akeneo

Pics.io

Verdict

A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.

A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.

A PIM platform with a built-in DAM module, used by manufacturing and ecommerce companies to manage product data and assets; also available as a free open-source Community Edition.

A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.

Price published

Yes

Billed on

Quoted per customer

Credits; users are not billed

No genuine dollar pricing is published. The vendor's package-comparison page lists four tiers: Community Edition (free, open-source, self-hosted), Growth (SaaS, shown only as "Starting at $0 Annually" with a free-trial CTA — no real recurring price disclosed), Advanced and Premium (both "Call for a quote"). No billing unit (per user, per SKU, per asset, per GB) is stated anywhere on the site for the paid tiers.

Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)

Deployment

Cloud

Cloud, On-premise

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

60%

Not checked

Most common complaint

Two tiers with no figure and no trial offered on the page

The free tier is described in detail while the paid tiers are named only

Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.