PicaJet
Search Build shortlist

Air, Razuna, HyperCMS, Pimcore

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Air

No

Razuna

Yes

HyperCMS

Yes

Pimcore

Yes

Everything else

Air
Razuna
HyperCMS
Pimcore
Verdict
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.
An open-source DAM, CMS, and PIM platform combining asset, content, and product management for mid-to-large enterprises in banking, insurance, and retail.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
Price published
No
Yes
No
Yes
Billed on
Credits; users are not billed
Flat price per account by volume; the vendor states there are no per-user fees
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Annual licence per edition, not per user
Deployment
Cloud
Cloud, On-premise
Cloud, On-premise
On-premise, Cloud
Free plan
Yes
Yes
No
Yes
Free trial
Yes
Yes
No
No
Transparency index
60%
90%
Not checked
100%
Most common complaint
The free tier is described in detail while the paid tiers are named only
On-premise is available only in the enterprise tier, whose price is not published
Not checked
It is a broader platform than a DAM — some capability has to be built rather than switched on

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.
Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.
Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.