Verdict
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A self-hosted, permission-based photo/video catalog with album hierarchies, tagging and a large plugin ecosystem, for archives and small orgs willing to maintain their own server as the library grows.
An image and video API for real-time resizing, compression, and format conversion via URL parameters, built for developers at ecommerce, media, and agency teams.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
Price published
No
Yes
Yes
Yes
Billed on
Credits; users are not billed
Flat price per account by storage; users are unlimited
Consumption-based credits, sold in monthly tiers ($25–$500/mo self-serve, custom above that). Credits are spent on Management (2 credits/GB/month for stored assets), Delivery (1 credit/GB bandwidth), and Transformation (variable by operation). Per-credit rate drops as plan tier rises ($0.25 down to $0.12, monthly billing; slightly cheaper on annual commitment). Each plan also states an implied storage/bandwidth cap in GB.
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Deployment
Cloud
On-premise, Cloud
Cloud
Cloud
Free plan
Yes
Yes
No
Yes
Free trial
Yes
Yes
No
Yes
Transparency index
60%
100%
Not checked
60%
Most common complaint
The free tier is described in detail while the paid tiers are named only
A ten per cent price rise is announced for 1 September 2026
Not checked
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price