Air, Brandworkz, Akeneo, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Air

Brandworkz

Akeneo

Yes

Cloudinary

Everything else

Air

Brandworkz

Akeneo

Cloudinary

Verdict

A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.

A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.

A PIM platform with a built-in DAM module, used by manufacturing and ecommerce companies to manage product data and assets; also available as a free open-source Community Edition.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

Price published

Yes

Billed on

Credits; users are not billed

Number of users and the tier selected

No genuine dollar pricing is published. The vendor's package-comparison page lists four tiers: Community Edition (free, open-source, self-hosted), Growth (SaaS, shown only as "Starting at $0 Annually" with a free-trial CTA — no real recurring price disclosed), Advanced and Premium (both "Call for a quote"). No billing unit (per user, per SKU, per asset, per GB) is stated anywhere on the site for the paid tiers.

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Deployment

Cloud

Cloud, On-premise

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

60%

40%

Not checked

60%

Most common complaint

The free tier is described in detail while the paid tiers are named only

The free tier is named while the cost of the next step is not

Not checked

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.

Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.