Verdict
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
A PIM platform with a built-in DAM module, used by manufacturing and ecommerce companies to manage product data and assets; also available as a free open-source Community Edition.
An enterprise PIM, DAM and content management platform, for multi-brand retailers, manufacturers and publishers with multilingual product content.
Price published
No
Yes
No
No
Billed on
Credits; users are not billed
One-off perpetual licence; a cloud subscription is sold separately
No genuine dollar pricing is published. The vendor's package-comparison page lists four tiers: Community Edition (free, open-source, self-hosted), Growth (SaaS, shown only as "Starting at $0 Annually" with a free-trial CTA — no real recurring price disclosed), Advanced and Premium (both "Call for a quote"). No billing unit (per user, per SKU, per asset, per GB) is stated anywhere on the site for the paid tiers.
Not published — quote-only (custom enterprise pricing via demo request; no plans, per-user, or per-GB figures disclosed on site)
Deployment
Cloud
On-premise
Cloud, On-premise
Cloud, On-premise
Free plan
Yes
No
No
No
Free trial
Yes
Yes
No
No
Transparency index
60%
90%
Not checked
Not checked
Most common complaint
The free tier is described in detail while the paid tiers are named only
The published prices are promotional and dated; list price is roughly double
Not checked
Not checked