Verdict
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A PIM platform with a built-in DAM module, used by manufacturing and ecommerce companies to manage product data and assets; also available as a free open-source Community Edition.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
Yes
No
No
No
Billed on
One-off perpetual licence; a cloud subscription is sold separately
Credits; users are not billed
No genuine dollar pricing is published. The vendor's package-comparison page lists four tiers: Community Edition (free, open-source, self-hosted), Growth (SaaS, shown only as "Starting at $0 Annually" with a free-trial CTA — no real recurring price disclosed), Advanced and Premium (both "Call for a quote"). No billing unit (per user, per SKU, per asset, per GB) is stated anywhere on the site for the paid tiers.
Monthly active users
Deployment
On-premise
Cloud
Cloud, On-premise
Cloud
Free plan
No
Yes
No
No
Free trial
Yes
Yes
No
No
Transparency index
90%
60%
Not checked
30%
Most common complaint
The published prices are promotional and dated; list price is roughly double
The free tier is described in detail while the paid tiers are named only
Not checked
The MAU model favours occasional users, but there is no figure to verify that with