Verdict
An open-licence, self-hosted DAM for teams with in-house server admin capability, trading a free licence for the time to run upgrades, tune dependencies and troubleshoot it themselves.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
Not checked
Price published
No
Yes
Yes
Yes
Billed on
Self-hosted: no licence fee. Hosted: a user ceiling per tier
Annual licence per edition, not per user
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Deployment
Cloud, On-premise
On-premise, Cloud
Cloud
Cloud
Free plan
Yes
Yes
Yes
No
Free trial
No
No
Yes
No
Transparency index
60%
100%
60%
Not checked
Most common complaint
The free route is genuinely free of licence fees but moves hosting, upgrades and support onto you
It is a broader platform than a DAM — some capability has to be built rather than switched on
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Not checked