Verdict
An open-licence, self-hosted DAM for teams with in-house server admin capability, trading a free licence for the time to run upgrades, tune dependencies and troubleshoot it themselves.
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An enterprise headless CMS and composable DXP for developer-led teams needing multi-channel content delivery, with a native asset-management module that's newer and thinly reviewed.
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Price published
No
Yes
No
Yes
Billed on
Self-hosted: no licence fee. Hosted: a user ceiling per tier
Primarily pay-as-you-go per GB of bandwidth/storage (CDN from $0.01/GB standard, volume network from $0.005/GB down to $0.002/GB; Storage from $0.01/GB standard tier, $0.02/GB edge SSD tier; Stream storage from $0.01/GB and CDN from $0.005/GB), with a $1/month account minimum. Bunny Optimizer is a flat $9.50/month per website (unlimited optimizations). No per-request fees. Enterprise-scale volume (above 2PB) requires contacting sales.
Quoted per customer
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud
Free plan
Yes
No
Yes
No
Free trial
No
No
No
No
Transparency index
60%
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30%
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Most common complaint
The free route is genuinely free of licence fees but moves hosting, upgrades and support onto you
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A free start exists, but the terms for moving to a paid tier are not on the page
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