Verdict
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
Price published
No
No
No
No
Billed on
Quoted per customer; the licensing model was preserved through the change of owner
Not per user — the vendor states unlimited users and permission groups
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Quoted per customer
Deployment
On-premise
Cloud
Cloud, On-premise
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
25%
20%
Not checked
0%
Most common complaint
It changed hands in March 2026, so anything written before that date describes it as an Extensis product
The promise not to charge per user is prominent, but there is no figure to compare it against
Not checked
Not one tier and not one figure on the pricing page