Verdict
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
A file upload, transformation, and delivery API with a drop-in picker for 20+ sources, for developers adding file handling to web and mobile apps.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
Price published
No
Yes
Yes
No
Billed on
Quoted per customer; the licensing model was preserved through the change of owner
Flat price per account; users are unlimited, tier set by storage and downloads
Monthly subscription tiers with bundled resource allowances (bandwidth in GB, uploads counted per file, transformations per file/image operation, storage in GB, number of team members), plus per-unit overage fees once a tier's allowance is exceeded (e.g. Start plan overage is $0.2/GB bandwidth).
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Deployment
On-premise
Cloud
Cloud
Cloud, On-premise
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
25%
60%
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Most common complaint
It changed hands in March 2026, so anything written before that date describes it as an Extensis product
The tier is capped by download count as well as volume, which is a less familiar unit to budget against
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