Verdict
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
Free, open-source, cross-platform photo cataloging software for large RAW libraries, with tagging, geotagging and duplicate detection, meant to pair with a separate RAW editor.
An open-licence, self-hosted DAM for teams with in-house server admin capability, trading a free licence for the time to run upgrades, tune dependencies and troubleshoot it themselves.
Price published
Yes
No
Yes
No
Billed on
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Free software, no licence fee
Self-hosted: no licence fee. Hosted: a user ceiling per tier
Deployment
Cloud
Cloud, On-premise
On-premise
Cloud, On-premise
Free plan
No
No
Yes
Yes
Free trial
No
No
No
No
Transparency index
Not checked
Not checked
100%
60%
Most common complaint
Not checked
Not checked
It has no collaboration, permissions or approvals by design
The free route is genuinely free of licence fees but moves hosting, upgrades and support onto you