Verdict
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
A quote-only enterprise DAM (formerly Widen) built on configurable metadata and external sharing portals, for organisations already standardised on the Acquia stack.
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
Price published
Yes
No
No
Yes
Billed on
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Organisation size, user count, storage volume and feature set
Quoted per customer
Annual licence per edition, not per user
Deployment
Cloud
Cloud
Cloud
On-premise, Cloud
Free plan
No
No
No
Yes
Free trial
No
Yes
No
No
Transparency index
Not checked
20%
0%
100%
Most common complaint
Not checked
Cost depends on four variables at once, none of them priced publicly
Two tiers with no figure and no trial offered on the page
It is a broader platform than a DAM — some capability has to be built rather than switched on