Verdict
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A compliance-focused DAM with built-in audit trails and multi-stage approval workflows, aimed at regulated industries like pharma, finance, insurance and franchise/multi-brand marketing teams.
Price published
Yes
No
No
Yes
Billed on
Annual licence per edition, not per user
Quoted per customer; the licensing model was preserved through the change of owner
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Package, number and type of users, storage and add-ons
Deployment
On-premise, Cloud
On-premise
Cloud, On-premise
Cloud
Free plan
Yes
No
No
No
Free trial
No
No
No
No
Transparency index
100%
25%
Not checked
30%
Most common complaint
It is a broader platform than a DAM — some capability has to be built rather than switched on
It changed hands in March 2026, so anything written before that date describes it as an Extensis product
Not checked
Only the floor of the base package is published; everything else is quoted