Phraseanet, Plytix, Lytho, Dash

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Phraseanet

Yes

Plytix

Lytho

Dash

Everything else

Phraseanet

Plytix

Lytho

Dash

Verdict

A free, self-hosted GPLv3 DAM used by French public-sector, cultural and broadcast institutions with in-house technical staff, now being sunset by its vendor in favor of a paid successor, Phrasea.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.

A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.

Price published

Yes

Billed on

No licence fee; implementation and support services may be paid

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Team size, product mix and configuration

Flat price per account; users are unlimited, tier set by storage and downloads

Deployment

On-premise

Cloud

Free plan

Yes

Free trial

Transparency index

90%

Not checked

10%

60%

Most common complaint

The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026

Not checked

The tiers are named but cannot be compared on cost

The tier is capped by download count as well as volume, which is a less familiar unit to budget against

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Phraseanet The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026 — ask them to answer this in writing before the trial.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.

Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.