Phraseanet, Optimizely, Plytix, Mylio

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Phraseanet

Yes

Optimizely

Plytix

Mylio

Yes

Everything else

Phraseanet

Optimizely

Plytix

Mylio

Verdict

A free, self-hosted GPLv3 DAM used by French public-sector, cultural and broadcast institutions with in-house technical staff, now being sunset by its vendor in favor of a paid successor, Phrasea.

A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

A peer-to-device photo sync and library tool for individuals and families with photos spread across computers, phones and tablets who want them synced without uploading to a public cloud.

Price published

Yes

Billed on

No licence fee; implementation and support services may be paid

Quoted per customer

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Personal, Family and Business plans; no amounts on the page

Deployment

On-premise

Cloud

On-premise, Cloud

Free plan

Yes

Free trial

Yes

Transparency index

90%

Not checked

50%

Most common complaint

The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026

Not one tier and not one figure on the pricing page

Not checked

Three plans are named and none is priced on the pricing page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Phraseanet The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026 — ask them to answer this in writing before the trial.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.

Mylio Three plans are named and none is priced on the pricing page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.